Reflections from the Executive Director

Part of a Series

This Reflection is a part of the 2018 CFO of the Future Summit Report.

To see the complete report, click here.

Colleagues,

What does it take to survive and thrive in a digital world? Or perhaps a better question is: In this digital world, what does it take to create the the next frontier of value creation?

This year’s CFO of the Future Summit strove to answer both questions. To accomplish this, we honed-in on what it means for a CFO to create ecosystems – defined for the Summit as: A network of cross-industry players who work together to define, build, and execute market-creating customer and consumer solutions.

What was clear coming into the Summit is that ecosystem-based business models are increasingly driving the next frontier of value creation. In fact, participants in the Summit identified building an ecosystem as the key to enhancing revenue growth, competing against traditional competitors, and building the capabilities to innovate.

What was unclear is how finance teams should move from a firm-centric mindset to an ecosystem-centric mindset, and what that means for organizational design, people, and culture. Together, we tackled these challenges and opportunities, and we hope this report will help you do the same.

As you dig into the report, please join me in thanking Accenture Strategy for three years of partnership on this Summit, as without their generous insights, resources, and support, this important program would not have been possible. We would also like to extend our gratitude to the Executive Leadership Group – their subject matter knowledge and insights provided a solid foundation for this Summit. And most importantly, thank you for investing your time and energy into this report. I’m certain you will find it valuable to your journey into the future of value creation.

Now, let’s get to work!

Sincerely,
Adidas

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